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White Knight Wheel Accessories hails success from SEMA 2008


Norwalk, CA – White Knight Wheel Accessories announces yet another successful exhibition at SEMA 2008.  The White Knight Team quantifies their achievement by the positive reviews of their new exhibit booth, the launch of their new Catalog #12 and the impressive number of quality leads attained at the show.  “There was a lot of work put in by the team before the show, in terms of re-designing our exhibit booth and preparing our new catalog in time for the show,” says President, Sonny Gan.  “They really persevered and came through with flying colors, and I am really happy with the outcome.”  This is White Knight’s 15th consecutive year of exhibiting at SEMA. 

SEMA 2008 featured the new and improved exhibit booth for White Knight.  “We always had a retail program, naturally, and we always had samples of our retail packaging in our booth” says Gan.  “This year, I wanted this to be the focal point of our exhibition so we came up with the idea of the retail wall.  This wall not only features more samples of our retail packaging capabilities, but truly showcases how our products and packaging will look in our customers’ retail environment.” 

The retail wall was strategically flanked by display cases featuring TPMS Replacement Sensors and the New Products added in Catalog #12.  White Knight has been carrying and providing their customers with TPMS Replacement Sensors and TPMS Accessories. SEMA 2008 gave the White Knight team an opportunity to have one-on-one discussions with new and existing customers to address specific questions regarding TPMS and gave those customers a chance to view samples of the sensors and accessories.  Indeed, the team agrees that all visitors to the booth were very fascinated and impressed with the TPMS display.

White Knight also released their new Catalog #12 at SEMA 2008.  White Knight strives to carry the most comprehensive line of wheel accessories to be of better service to their customers.  This is evident in their new Catalog #12.  In this latest catalog, they have added a whole host of new products: from lug nuts, lug bolts and knurl studs with new styles and/or thread sizes to accommodate new applications; to accessories that enhance the look of customers’ wheels; to valve stems, billet hub-centric spacers and wheel weights. 

The team was most impressed by the quality of the attendees on the show floor.  “We did note that foot traffic at the show, in general, seemed somewhat diminished than in previous years,” observed National Sales Manager, Maria Delgado.  “However, we also noted that there were a higher percentage of serious buyers and decision-makers who came by our booth this year.  The slower foot traffic at the show gave us a chance to have very meaningful and productive discussions with these parties.  I am looking forward to speaking with them even further and to establishing fruitful interactions.  Overall, with the new booth, the new catalog and with these new relationships, I strongly believe that this exhibition was a success for us.”




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